Pay-Per-Click
&
Search Engine Marketing
Search Engine Marketing (SEM) is a digital strategy that uses search engines like Google and Bing to allow advertisers to pay to appear higher on search results. This is where the term "pay per click" (PPC) comes from.
However, PPC is a digital strategy that expands beyond Google and Bing, and can also encompass other platforms like Meta, Instagram, LinkedIn, and more. If you're paying to show ads on a website, then you're running a PPC campaign!
This form of marketing requires a larger initial investment but reaps quick results. Learn if SEM/PPC is the right strategy for you!
1
Google and Bing Search
What is it? Run paid ads on Google and/or Bing to appear higher in relevant search results. We will research keywords and competitors to devise a strategy that will minimize your cost-per-click and optimize your return on intestment.
Who should use it? This is great for getting off the ground. It appeals to shoppers who have an interest in or intent to use your services. While it can be a larger investment, it will reap long-term profit.
2
Google and Bing Shopping and Display Ads
What is it? Integrate your eCommerce platform into Google or Bing ads to show product listings higher on search results pages to the appropriate audience. We will use audience insights and run product tests to optimize an efficient shopping campaign for your business.
Who should use it? This is an essential for eCommerce businesses hoping to boost sales in competitive markets. This may also be a larger investment upfront, but it serves as a great long-term profit generator.
3
Social Media PPC
What is it? Run paid social media ads on Meta (Facebook), Instagram, or LinkedIn to introduce or remarket your services to individuals in your targeted audience. This is great for driving awareness and reaching new clients. We will use audience and media testing to craft the most effective strategy for your goals.
Who should use it? This is great supplement to Google and Bing ads. These campaigns enhance your overall marketing strategy, and should serve as an add-on to search engine marketing for clients with small-to-medium budgets.